Brand Components
Published Feb 09, 2009
Nike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn’t something reserved for mega-corporations, and in many ways is more important for the small business looking to make its mark. A company like Coke can expect a certain amount of sales based on the fact that it is Coke and in many ways is the de facto choice. Small companies on the other hand do not have this luxury.
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