Every business, start-up or established, is looking for one thing: increased revenues. With this end in mind all businesses spend both time and money trying to get their product or service out in front of as many people as possible. The thought process here is pretty simple. If more people know about your company, more people are going to purchase your good or service. This is pretty intuitive. More people = more business.
Comments? None yetYou have a great idea for a new business. You’ve researched it on and off line. You even have some great ideas for a site to market it. Maybe you even have a color scheme. But now you’re stuck. You need to come up with a name and you have nothing, nada, zilch.
Comments? None yetA website needs a draw, some reason for people to come visit it again and again. For commerce sites its simple, a good or service is offered and visitors come to purchase the good or service. Things are trickier for a non-commerce site though. They need something else…the hook.
Comments? None yetNike, Apple, Coke. Each company is instantly recognizable, all because of one thing: their brand. These large companies, and others like them, have spent uncountable dollars to make this happen. But powerful brand recognition isn’t something reserved for mega-corporations, and in many ways is more important for the small business looking to make its mark. A company like Coke can expect a certain amount of sales based on the fact that it is Coke and in many ways is the de facto choice. Small companies on the other hand do not have this luxury.
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